For the past 2 weeks I have not had any contracts in my normal day to day job. 2 weeks of sitting at home. I thought to myself it was time to change a few things on my language dictionary website. This is my only real website. I dabble with a few others but this is the only site where I have adsense.
For a while I had been thinking of changing the landing pages to specific dictionaries. There used to be a skyscraper down the right hand side, and a bottom banner to capture people scrolling down to the bottom of the page. I wasn`t too concerned about people clicking on these adverts as I want people to go deeper into my website so they could
actually learn something. Having no work for 2 weeks changed my view on that rather quickly. If I don`t work I don`t earn.
I have been experimenting with the adsense units on these landing pages for the last 2 weeks, and the results are obvious for me to see. I went the way that most people do and added a large rectangle with a medium rectangle beside it just under and introduction to that dictionary. The effect was immediate and definitive. The CTR (click through rate) multiplied by 3 and for some reason the coverage of adverts (Not all page views trigger adsense adds and you just get blank spaces) has increased from around 60% to 98% a day. A note about the coverage on my site: my dictionary website is a cross language dictionary. I have 12 translated languages that each cross link to each other. This means only about 10% of my site has english on the pages, and the others can be combinations like indonesian and japanese, or perhaps greek and french. Because there are many pages that are not what could be called normal language for adsense I usually only get around 60% coverage of adverts.
Some of the other tweaks I have done to the large rectangle is to move to text only. I know most people prefer the image adds, but what this has done for me is create a much more stable CPC (cost per click). I have read somewhere that when using the rich image adds, that a click might not result in earnings until an action is completed on the advert landing page. This isn`t true for all image adds, but that seemed to be all I was getting. Imagine having 20 clicks on a specific adsense unit and earning only 5 pence. The images were taken away and my CPC is now much higher and consistent. No wild variations so anytime during the day I can check the earnings and see if there are any peculiarities.
I am currently feeling much happier in my working with adsense, and this boost in earnings has given me a new drive to improve and enlarge my language website which will result in even greater earnings.
No comments:
Post a Comment